Brand refresh

Lectorum

Lead design / Art direction /Illustration

A brand refresh, focusing in creating a strong visual system with illustrations and complementary graphics to support the brand usage across book fairs and events.

A new set of icons, illustration library and textures were designed to reach that goal.


Team
Lead Designer - Andrea Sánchez
Senior Designer - Federico Fonseca

Used Tools
Figma - Photoshop - InDesign - Illustrator