Website Redesign

American Arbitration Association

Lead design / UI System design / Product design

The AAA (American Arbitration Association) has been growing exponentialy towards AI and tech integration for its mediation and arbitrations cases, but their website and digital touchpoints required a serious redesign.

This refreshed digital identity reimagines how the AAA shows up across their website, radically changing their visual identity, by building a modern but elegant and reliable look. Blurred to clarity photographs, and a geometric path that traverses their imagery create continuity across landing pages and presentations, making the AAA feel renowed and accesible for their customers.

Team
Creative Director - Jeremy Bonner
Lead Designer - Andrea Sánchez

Used Tools
Figma - Photoshop - Illustrato

Live site ↗

A whole Figma Component library was created for the client’s flexibility of use. I was in charge of the Design QA with developers and production team.

UI component library

Templates design

Responsive design and UI design component delivered for the client to create as the website expands.

Fully responsive site

Webstyle Guidelines