Website Redesign

American Arbitration Association

Lead design / UI System design / Product design

The AAA (American Arbitration Association) has been growing exponentialy towards AI and tech integration for its mediation and arbitrations cases, but their website and digital touchpoints required a serious redesign for their key clients and stakeholders. 

This refreshed digital identity reimagines how the AAA shows up across their website, radically changing their visual identity, by building a modern but elegant and reliable look. 

Live site ↗


Team
Creative Director - Jeremy Bonner
Lead Designer - Andrea Sánchez

Used Tools
Figma - Photoshop - Illustrator

Component library

A whole Figma Component library was created for the client’s flexibility of use. I was in charge of the Design QA with developers and production team. Designed a new design system for the website with components and repeating patterns for the CMS.

70+ website templates 

Developed a cohesive visual system used across  website templates, ensuring consistent branding across multiple pages with variable components and elements.

Illustration library and design system

Created the a new full visual design system for the website, including illustrations, image treatments, website templates.